- Year Opened
- 1959
- Hours
- Open 24/7
- Age Restriction
- 21++
- Property Type
- Casinos
- Regulator
- Nevada Gaming Control Board
- Owner
- Caesars Entertainment
- Tables
- 66
- Slot Machines
- 900
- Formerly
- Imperial Palace
About The Linq
The Linq Hotel + Experience is a casino at 3535 South Las Vegas Boulevard in Paradise, Nevada, owned and operated by Caesars Entertainment Corporation. The property has been at this Strip address since 1959, operating through four name changes: Flamingo Capri (1959–1979), Imperial Palace (1979–2012), The Quad (2012–2014), and The Linq (2014–present). All gaming is regulated by the Nevada Gaming Control Board, with a minimum gambling age of 21. The casino floor operates 24 hours a day.
The most culturally significant era for this address was the Imperial Palace period: the property became famous for its large-scale celebrity-impersonator lounge shows and its position as a mid-Strip budget option during the era when the center Strip was dominated by properties like Caesars Palace and Bally’s. Caesars Entertainment acquired the Imperial Palace in 2012 and undertook a major repositioning, culminating in the Linq Promenade — an open-air retail, dining, and entertainment corridor connecting the casino to the High Roller observation wheel. The Linq brand is now closely associated with both the casino and the outdoor promenade.
The Caesars Rewards loyalty network covers The Linq fully: social handles (@TheLINQ on Facebook, Instagram, Twitter/X, and YouTube) reflect the active brand engagement across channels. For visitors exploring Paradise casino options, The Linq’s center-Strip location between Harrah’s to the north and Flamingo to the south puts it at the geographic midpoint of the central Strip cluster.
The Linq at a glance
Venue photo
The Linq
Paradise, Nevada
Gaming Floor
The Linq runs approximately 900 gaming machines alongside a 66-table game section — a solid mid-size Strip casino floor. The machine bank covers standard reel slots and Video Poker formats. The table game menu spans 12 distinct types, including several that are more commonly associated with tourist-oriented Strip properties.
Big 6 (Wheel of Fortune as a table game, distinct from the slot machine) and the branded Wheel of Fortune tables add carnival-style wagering options that draw first-time casino visitors. Texas Hold’em Bonus is a house-banked community-card game where the player competes against the dealer rather than other players. These sit alongside Blackjack, Craps, Roulette, Pai Gow Poker, 3 Card Poker, and Let It Ride on the standard table section. A Sportsbook and Racebook complete the gaming options.
Games at The Linq
The Linq Promenade and High Roller
The Linq casino connects to The Linq Promenade — an outdoor entertainment, dining, and retail corridor that runs from Las Vegas Boulevard to the High Roller observation wheel at the far end. The High Roller, at 550 feet, is one of the world’s tallest observation wheels. The Promenade operates independently of the casino floor, but the physical connection makes The Linq a natural base for visitors who want to combine casino gaming with the High Roller and the outdoor food-and-entertainment strip.
Caesars Rewards
The Linq is a full Caesars Rewards property. Points and tier credits earned at The Linq apply across the Caesars portfolio — Caesars Palace, Harrah’s Las Vegas, Paris Las Vegas, Horseshoe, and all other domestic Caesars properties. Active across Facebook (@TheLINQ), Instagram (@thelinq), Twitter/X (@thelinq), and YouTube. Enroll at the players desk or via caesarsrewards.com.
- caesars rewards
- tier credits
- loyalty
Specific earn rates, tier requirements, and benefits change frequently — confirm with the property's player services desk before your visit.
Amenities
- Open 24/7
- Restaurant
- Self-parking
- Valet
What the directory data shows
Strengths and gaps inferred from directory data — not a substitute for a property visit.
Strengths
6- 66 table games with full game variety including Big 6, Texas Hold'em Bonus, Wheel of Fortune
- Sportsbook and Racebook on-site
- Caesars Rewards network coverage
- Center-Strip location adjacent to The Linq Promenade and High Roller
- 65-year history at this Strip address (Flamingo Capri → Imperial Palace → Linq)
- Active social media: @TheLINQ across all major platforms
Watch-outs
3- No hotel confirmed in directory data (verify at caesars.com/linq)
- 900 machines — moderate floor size for a Strip property
- No poker room in directory data
The Linq — 66 tables, Caesars Rewards, and the Strip's only casino attached to a 550-foot observation wheel
The Linq's center-Strip address has carried five casino brands since 1959, with the Imperial Palace era (1979–2012) being the most culturally distinct. Under Caesars, the property is now part of the Linq Promenade development that ends at the High Roller observation wheel — the 66-table casino floor, Sportsbook, and Racebook serve a mix of Strip visitors, Caesars Rewards members, and High Roller ticketholders. Confirm current table minimums, room availability, and loyalty program terms at caesars.com/linq.
Licensing and Regulation
The Linq is a commercial gaming property licensed by the Nevada Gaming Control Board. Sports wagering is legal under Nevada state law. The minimum gambling age is 21.
Licensing & Rules
- Regulator
- Nevada Gaming Control Board
- Age Requirement
- 21++
- Sportsbook
- Legal
